Sumatanga Camp & Conference Center
Camp Sumatanga has been arund for over 75 years. I wanted to create a brand identity that could connect with younger campers and new families while also remaining true to our roots and calling back to camp nostalgia. So many of our campers come because their parents or even grandparents grew up coming to camp. it is important to me to make something all three generations can relate to.
As well as designing all print and digital media for the camp, I also shot photos of all camper and staff events throughout the summer. I worked to capture candid moments that parents would be interested in seeing as well as capturing the excitement that may reach prospective campers and get them interested in coming in the future.
*minors faces blurred for privacy
As well as shooting candid moments across camp, I also creative directed our Staff Headshot shoot this year.
We were working to repaint the pool, and I pulled each counselor and staff member to have a silly, 90s, JCPenny—style photo taken.
