Gleneagles is a family office designed to help make families of great generational wealth stronger and help protect their legacies and impact. They created The 50 Group, an exclusive, invitation-only community for senior executives of multi-generational family offices, to create events and spaces for collaboration, leadership development, and legacy-building.

Each logo in the suite includes the same gold color from Gleneagles’ branding. For each event, the gold is paired with a different rich hue to create its unique brand. Using some of the same colors and typefaces throughout the three different events creates a clear visual identity. Each event is distinctly a part of The 50 Group, yet fully its own.